Digital MarketingSearch MarketingSearch Becomes the Display OS [Podcast]

Search Becomes the Display OS [Podcast]

With the continued decline in Display performance, some believe that the only way to save Display advertising will be to make it more like Search.

“The increasing marginal returns of search advertising are now doing more than taking market share from display advertising, they are en route to becoming display advertising’s operating principle.” -Scott Rafer, CEO Lookery

Search advertising, the onetime bastard stepchild of internet marketing which only five years ago barely existed, is now poised to double the spend of display advertising in 2009 (eMarketer). With the continued decline in Display performance, some people believe the only thing that will save Display advertising is making it more like Search. This session explores these leading edge ideas, technology and provides some early case studies the effectiveness of making Search the Operating System for Display. We will provide case study examples of the above and the amazing results achieved and ads that are not only search applications themselves but that can be purchased and targeted based on the keyword.

Moderator:

  • Matt McGowan, Publisher and Head of U.S., Incisive Media

Speakers:

  • Jonathan Mendez, Founder & CEO, Yieldbot
  • Dax Hamman, Vice President of Display Media, iCrossing
  • Steven Kaufman, EVP, MediaMath

Related Articles

How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

2w Clark Boyd
Customer reviews: The not-so-secret SEO tactic

Content Marketing Customer reviews: The not-so-secret SEO tactic

3m Mike O'Brien
Are your keyword research tools ready for Google's next update?

Search Tools Are your keyword research tools ready for Google's next update?

5m Clark Boyd
The three best B2B marketing channels for small businesses (and how to use them)

Content Marketing The three best B2B marketing channels for small businesses (and how to use them)

9m Chris Camps
Four ways to succeed with influencer outreach

Content Marketing Four ways to succeed with influencer outreach

11m Nikolay Stoyanov
Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?

Marketing Brand TLDs vs .com (part two): How can brands benefit from a .brand TLD?

11m Chris Camps
Seven ways to elevate your personal and professional SEO performance

Search Seven ways to elevate your personal and professional SEO performance

12m Jim Yu
Four marketing pillars to build a business as strong as the Parthenon

Paid Search Four marketing pillars to build a business as strong as the Parthenon

1y Scott Wilson