Why do most people start with Google when they search for information, but they look to YouTube when they search for entertainment? Why should search engine marketers, YouTube directors and entrepreneurs create unique, relevant content that can quickly gain popularity in the Internet community?
Greg Jarboe, president of SEO-PR and author of “YouTube and Video Marketing: An Hour A Day,” tackled these questions in this featured presentation for the “Search and Community” track at SES San Jose 2009.
- Matt Van Wagner, president, Find Me Faster
Solo presentation by:
- Greg Jarboe, president and co-founder, SEO-PR
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Google is giving advertisers new ways to target users on YouTube.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.