Why do most people start with Google when they search for information, but they look to YouTube when they search for entertainment? Why should search engine marketers, YouTube directors and entrepreneurs create unique, relevant content that can quickly gain popularity in the Internet community?
Greg Jarboe, president of SEO-PR and author of “YouTube and Video Marketing: An Hour A Day,” tackled these questions in this featured presentation for the “Search and Community” track at SES San Jose 2009.
- Matt Van Wagner, president, Find Me Faster
Solo presentation by:
- Greg Jarboe, president and co-founder, SEO-PR
SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?