Why do most people start with Google when they search for information, but they look to YouTube when they search for entertainment? Why should search engine marketers, YouTube directors and entrepreneurs create unique, relevant content that can quickly gain popularity in the Internet community?
Greg Jarboe, president of SEO-PR and author of “YouTube and Video Marketing: An Hour A Day,” tackled these questions in this featured presentation for the “Search and Community” track at SES San Jose 2009.
- Matt Van Wagner, president, Find Me Faster
Solo presentation by:
- Greg Jarboe, president and co-founder, SEO-PR
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?