This podcast, from an SES San Jose 2009 panel, examines how businesses must improve internal operations before trying to guide external conversations, provides the nuts and bolts of carrying out a social media strategy, and shares first-hand experiences and tips from professionals in the trenches.
- Anna Maria Virzi, Executive Editor, ClickZ
- Dave Evans, VP, Digital Voodoo
- Liana Evans, director of social media, Serengeti Communications
- Brian Kalma, head of user experience and web strategy, Zappos
- Mike Volpe, VP of inbound marketing, HubSpot
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?
While it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it can be the first place consumers turn for inexpensive gifts like wine, candles and small toys.