Search marketers and non-search marketers have traditionally had difficulty communicating in the language of their disciplines, often creating friction and unnecessary conflict. This podcast, recorded from an SES San Jose 2009 session, walks through the day-by-day challenges of the CMO from two viewpoints: the traditional CMO and the CMO who has made the move to digital. The panel also explores how both disciplines can educate each other and explore such issues as the nominal percentage of marketing spend that is allocated to search.
- Bill Hunt, SES advisory board, and president, Back Azimuth Consulting
- Gina Poole, VP, IBM Software Group Marketing 2.0, IBM
- Liz Miller, vice president, programs and operations, CMO Council
- Kevin M. Ryan, CEO, Motivity Marketing
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Google is giving advertisers new ways to target users on YouTube.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.