Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this podcast, recorded during an SES San Jose 2009 session, that is geared toward beginners, with details on programs from major providers and advice on how to succeed.
- Rebecca Lieb, VP, U.S. operations, Econsultancy
- David Szetela, CEO, Clix Marketing
- Matt Van Wagner, president, Find Me Faster
- Mona Elesseily, director of marketing strategy, Page Zero Media
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?
There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more