Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this podcast, recorded during an SES San Jose 2009 session, that is geared toward beginners, with details on programs from major providers and advice on how to succeed.
- Rebecca Lieb, VP, U.S. operations, Econsultancy
- David Szetela, CEO, Clix Marketing
- Matt Van Wagner, president, Find Me Faster
- Mona Elesseily, director of marketing strategy, Page Zero Media
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics ... read more
Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use ... read more