Organic search is one of the best customer cost of acquisition values, simply becauseit is a “pull” medium, allowing people to find you when they need you. This SEO overview will help you understand what the search engines are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn the latest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability.
- Richard Zwicky, founder and CEO, Enquisite
Solo presentation by:
- Bruce Clay, president, Bruce Clay, Inc.
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call ... read more
Online consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay ... read more