Organic search is one of the best customer cost of acquisition values, simply becauseit is a “pull” medium, allowing people to find you when they need you. This SEO overview will help you understand what the search engines are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn the latest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability.
- Richard Zwicky, founder and CEO, Enquisite
Solo presentation by:
- Bruce Clay, president, Bruce Clay, Inc.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?
There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more