Organic search is one of the best customer cost of acquisition values, simply becauseit is a “pull” medium, allowing people to find you when they need you. This SEO overview will help you understand what the search engines are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn the latest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability.
- Richard Zwicky, founder and CEO, Enquisite
Solo presentation by:
- Bruce Clay, president, Bruce Clay, Inc.
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.