Organic search is one of the best customer cost of acquisition values, simply becauseit is a “pull” medium, allowing people to find you when they need you. This SEO overview will help you understand what the search engines are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn the latest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability.
- Richard Zwicky, founder and CEO, Enquisite
Solo presentation by:
- Bruce Clay, president, Bruce Clay, Inc.
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more