Peter Morville, president of Semantic Studios, discusses the concept of “findability” and the importance of an interface that’s user friendly and easy to navigate during the 2009 SES Chicago keynote address. He is a writer, speaker, and consultant best known for his work on the discipline of information architecture. His bestselling books include his latest, Search Patterns, published in January 2010, as well as Information Architecture for the World Wide Web and Ambient Findability.
Peter advises clients including AT&T, Harvard, IBM, the Library of Congress, Microsoft, and the National Cancer Institute. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?