Peter Morville, president of Semantic Studios, discusses the concept of “findability” and the importance of an interface that’s user friendly and easy to navigate during the 2009 SES Chicago keynote address. He is a writer, speaker, and consultant best known for his work on the discipline of information architecture. His bestselling books include his latest, Search Patterns, published in January 2010, as well as Information Architecture for the World Wide Web and Ambient Findability.
Peter advises clients including AT&T, Harvard, IBM, the Library of Congress, Microsoft, and the National Cancer Institute. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?