Peter Morville, president of Semantic Studios, discusses the concept of “findability” and the importance of an interface that’s user friendly and easy to navigate during the 2009 SES Chicago keynote address. He is a writer, speaker, and consultant best known for his work on the discipline of information architecture. His bestselling books include his latest, Search Patterns, published in January 2010, as well as Information Architecture for the World Wide Web and Ambient Findability.
Peter advises clients including AT&T, Harvard, IBM, the Library of Congress, Microsoft, and the National Cancer Institute. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.