It’s been said that the best way to predict the future is to invent it. And almost everyone likes to speculate about the future. When it comes to search marketing, none are better at it than this veteran panel of industry insiders. They will share their predictions for search marketing in the coming five to 10 years?
What should be on your search radar? Does the key to search marketing’s future lie in personalization? Do social networks herald the end of search? Certain industry pundits have even been heard to say that SEO is dead. The future is coming. Are you ready for it?
- Anne F. Kennedy, SES Advisory Board, international search strategist, Beyond Ink USA
- Josh McCoy, lead strategist, Vizion Interactive
- Rob Garner, vice president, strategy at iCrossing
- Eli Goodman, search evangelist, comScore
- Duane Forrester, senior program manager, Microsoft’s Bing
From SES New York 2011
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Google is giving advertisers new ways to target users on YouTube.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.