What role do demand-side platforms play in the digital media supply chain? How do they “plug in” to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher? Where is the money and the margin? Where are the threats, opportunities, and impacts to ad holding companies and the biggest players such as Google, Yahoo, Microsoft, and AOL?
- Jay Sears, general manager, ContextWeb Ad Exchange
- Jeff Green, CEO and founder, The Trade Desk
- Ian Leuchnars, SVP, search technology, 24/7 Real Media
- Nathan Woodman, managing director, Adnetik
- Chris Sukornyk, CEO, Chango
- Robert Daniel, EVP, advertising sales at OwnerIQ
From SES New York 2011
2017 will be a watershed moment for video, as consumption moves from the TV to other devices.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.