RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
A look at the role of demand-side platforms and ad exchanges in the digital media landscape.
What role do demand-side platforms play in the digital media supply chain? How do they “plug in” to supply sources such as ad exchanges? Are they friend or foe of the ad agency, the ad network, and the publisher? Where is the money and the margin? Where are the threats, opportunities, and impacts to ad holding companies and the biggest players such as Google, Yahoo, Microsoft, and AOL?
From SES New York 2011