Clearly two of the hottest categories in online marketing are local search and social. Find which data feed services work best for mass local listings online and on the mobile web plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google Places, this video offers strategies for maximizing visibility in local search and on the social web.
- Anna Maria Virzi, executive editor, ClickZ
- Gregg Stewart, president, 15miles
- Dilip Venkatachari, CEO and co-founder, Compass Labs
- Ryan Fritzky, director of product management, Marchex
- Andrew Lovasz, group director, search, Organic
From SES New York 2011
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017?
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.