Clearly two of the hottest categories in online marketing are local search and social. Find which data feed services work best for mass local listings online and on the mobile web plus which social networking features have the most effect on local marketing. From geo-location social media with Foursquare to local search marketing with Google Places, this video offers strategies for maximizing visibility in local search and on the social web.
- Anna Maria Virzi, executive editor, ClickZ
- Gregg Stewart, president, 15miles
- Dilip Venkatachari, CEO and co-founder, Compass Labs
- Ryan Fritzky, director of product management, Marchex
- Andrew Lovasz, group director, search, Organic
From SES New York 2011
Sandy Rubinstein is the CEO of the independently female minority-owned marketing and advertising firm DXagency. ClickZ caught up with her to find out about her role as CEO, and what advice she would give to women who want to work in the digital industry.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?