A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:
- Reaching buyers across the buying cycle.
- Best ways to target a specific, niche audience.
- Engaging buyers, influencers, and implementers.
- B2B offers: whitepapers, demos, trials, webinars, etc.
- Lead generation tips.
- Kevin Lee, co-founder and executive chairman, Didit
- Lauren Vaccarello, senior SEM manager, Salesforce.com
- Veronica Fielding, CEO, Digital Brand Expressions
From SES New York 2011
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?
There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more