A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:
- Reaching buyers across the buying cycle.
- Best ways to target a specific, niche audience.
- Engaging buyers, influencers, and implementers.
- B2B offers: whitepapers, demos, trials, webinars, etc.
- Lead generation tips.
- Kevin Lee, co-founder and executive chairman, Didit
- Lauren Vaccarello, senior SEM manager, Salesforce.com
- Veronica Fielding, CEO, Digital Brand Expressions
From SES New York 2011
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around ... read more
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If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
The following 14 points should hopefully help you to capitalise more on the valuable SEO that is so often left behind when working with an influencer.