A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:
- Reaching buyers across the buying cycle.
- Best ways to target a specific, niche audience.
- Engaging buyers, influencers, and implementers.
- B2B offers: whitepapers, demos, trials, webinars, etc.
- Lead generation tips.
- Kevin Lee, co-founder and executive chairman, Didit
- Lauren Vaccarello, senior SEM manager, Salesforce.com
- Veronica Fielding, CEO, Digital Brand Expressions
From SES New York 2011
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.