A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:
- Reaching buyers across the buying cycle.
- Best ways to target a specific, niche audience.
- Engaging buyers, influencers, and implementers.
- B2B offers: whitepapers, demos, trials, webinars, etc.
- Lead generation tips.
- Kevin Lee, co-founder and executive chairman, Didit
- Lauren Vaccarello, senior SEM manager, Salesforce.com
- Veronica Fielding, CEO, Digital Brand Expressions
From SES New York 2011