B2B Search Marketing Tips [Video]

A look at PPC and SEO best practices specific to B2B search marketers. Examples and case studies include:

  • Reaching buyers across the buying cycle.
  • Best ways to target a specific, niche audience.
  • Engaging buyers, influencers, and implementers.
  • B2B offers: whitepapers, demos, trials, webinars, etc.
  • Lead generation tips.

Moderator:

  • Kevin Lee, co-founder and executive chairman, Didit

Speakers:

  • Lauren Vaccarello, senior SEM manager, Salesforce.com
  • Veronica Fielding, CEO, Digital Brand Expressions

From SES New York 2011

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