Businesses interested in establishing or enhancing their digital presence anywhere in Latin America will hear about the experiences and lessons learned of those who have travelled that path successfully. This podcast focuses on multinational and multilingual SEO strategies. Learn how to navigate the variability in the dialects of the Spanish language and gain an understanding of the ever-growing importance of Portuguese as Brazil prepares to host the 2014 World Cup and 2016 Summer Olympics.
- Ivan Braiker, CEO, Hipcricket
- Rafael E. Hernandez, sales manager, AudienceScience
- Matias Perel, founder and CEO, Latin3
From SES New York 2011
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?