Businesses interested in establishing or enhancing their digital presence anywhere in Latin America will hear about the experiences and lessons learned of those who have travelled that path successfully. This podcast focuses on multinational and multilingual SEO strategies. Learn how to navigate the variability in the dialects of the Spanish language and gain an understanding of the ever-growing importance of Portuguese as Brazil prepares to host the 2014 World Cup and 2016 Summer Olympics.
- Ivan Braiker, CEO, Hipcricket
- Rafael E. Hernandez, sales manager, AudienceScience
- Matias Perel, founder and CEO, Latin3
From SES New York 2011
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.