Luxury brand invitation-only websites like Rue LaLa and Ideeli are a big deal. How these sites are having such success in a time of economic unrest is no miracle. The players in this space are using search marketing to increase their fan base and cash in on the luxury brand deals. We’ll take a look at how these sites are successfully driving traffic and consumers’ decisions through search and gather key insights you can apply to your own search campaigns.
- Anne F. Kennedy, SES Advisory Board, international search strategist, Beyond Ink USA
- Michael Perlman, managing director, Compete
- Philip James, founder and president, Lot 18
From SES New York 2011
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets ... read more
Google’s official slogan is “Don’t Be Evil”, but it’s long been rumoured that the company has a second, internal motto that they ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.