Luxury brand invitation-only websites like Rue LaLa and Ideeli are a big deal. How these sites are having such success in a time of economic unrest is no miracle. The players in this space are using search marketing to increase their fan base and cash in on the luxury brand deals. We’ll take a look at how these sites are successfully driving traffic and consumers’ decisions through search and gather key insights you can apply to your own search campaigns.
- Anne F. Kennedy, SES Advisory Board, international search strategist, Beyond Ink USA
- Michael Perlman, managing director, Compete
- Philip James, founder and president, Lot 18
From SES New York 2011
There is of course a lot of discussion about content and what does and doesn't work online. Is long-form the key? Does short-form content have a role to play? Are there other factors at play?
There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more