Luxury brand invitation-only websites like Rue LaLa and Ideeli are a big deal. How these sites are having such success in a time of economic unrest is no miracle. The players in this space are using search marketing to increase their fan base and cash in on the luxury brand deals. We’ll take a look at how these sites are successfully driving traffic and consumers’ decisions through search and gather key insights you can apply to your own search campaigns.
- Anne F. Kennedy, SES Advisory Board, international search strategist, Beyond Ink USA
- Michael Perlman, managing director, Compete
- Philip James, founder and president, Lot 18
From SES New York 2011
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.
Google is giving advertisers new ways to target users on YouTube.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.