MarketingConference CoverageVIDEO: How Can Marketers Influence Consumer Intent on Mobile?

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices.

During ClickZ Live San Francisco’s opening keynote, “Filling The New White Space: Influencing Consumer Intent on Mobile,” Matt Idema, global head of ads marketing for Facebook, unveiled two updates to Dynamic Product Ads (DPA) for better retargeting on mobile.

How can marketers use the revamped DPA to retarget shoppers? What mobile challenges are marketers facing today? How is the digital marketing landscape changing? Find out all the answers and more in ClickZ’s video interview with Idema below.

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