During ClickZ Live San Francisco’s opening keynote, “Filling The New White Space: Influencing Consumer Intent on Mobile,” Matt Idema, global head of ads marketing for Facebook, unveiled two updates to Dynamic Product Ads (DPA) for better retargeting on mobile.
How can marketers use the revamped DPA to retarget shoppers? What mobile challenges are marketers facing today? How is the digital marketing landscape changing? Find out all the answers and more in ClickZ’s video interview with Idema below.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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