My Web surfing delivered to me a campaign by Japanese sauce maker Kikkoman that actually attracted my attention. (Who would have thunk it? ) Flash banners with minimalistic Japanese-style animations invite viewers to click on a fish to play a game, whereby the fish munches down on the ingredients. When that’s done, users can click through to yourteriyaki.com, a Flash-heavy site which continues the visual theme and provides recipes that include Kikkoman sauces. The design is really nice, clearly Japanese-inspired (perfrect for the brand, of course), and the recipes look good, too. Not exactly a groundbreaking campaign, but it exemplifies a solid campaign that gets the target audience’s attention.
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more