Epson wants to help consumers take better pictures, and then know what to do with the pictures once they’re uploaded to a computer. To promote better picture-taking, and subsequent purchases of Epson’s printers, scanners, photo displays, photo paper, scrapbooks and scrapbooking software, Epson launched Epson Creative LearningZone with online classes built by Powered.
The first four courses available are: geneology in a wired world; set up a home print shop for flyers, newsletters and more; getting started with digital scrapbooking, and digital photography 101. Each month Epson plans to add additional courses, some of the planned lessons include: achieving work-life balance; introduction to digital entertainment; how to build your first Web page; designing and equipping your home office.
Powered builds out online lessons with its clients. Participants in the class get certificates of completion at the end of the course, and receive encouragement to continue once more subjects are provided. Powered has worked with several companies to create online classes, and had reported success with an ongoing program it created with Atkins.