Such is customer service in the new digital age of transparency that Random House is offering refunds on “A Million Little Pieces” to people who purchased direct from the publisher. (According to the Reuters report.) This after a TheSmokingGun.com report — and much discussion of it in countless blog entries and news stories — that casts serious doubt on the alleged memoir’s veracity. It’s a testament to lessons learned by Dell and Kryptonite Locks — when the word-of-mouth turns against you, respond, act, do something. Because stonewalling doesn’t work any more.
Last week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends. One of the ... read more
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more