If one magazine issue of supermodels in swimsuits a year isn’t enough for you, then Sports Illustrated has the answer. The sports magazine has signed a deal with mobile video provider mywaves to create a dedicated channel of videos about the swimsuit event that can be sent directly to mobile devices.
The channel is ad supported to be free for viewers, and hosts 50 video clips, including video from photo shoots, interviews with the models and other material. The channel went live six days ago and has already had over 180,000 views, according to Nicole Rodrigues, a spokesperson for mywaves.
“Our service skews very high male 18- to 34-year-old. And this Sports Illustrated channel fits right into that demographic,” she said.
Mywaves offers advertisers pre-roll, overlay and banner ad placements for its channels, but hasn’t signed on a dedicated advertiser for Sports Illustrated’s video channel, she said.