You know all that uproar over the $90 million settlement in Google’s Arkansas click fraud case? Well, it’s finished. (Until the uproar is revived in California, anyway.) Circuit Judge Joe E. Griffin approved (PDF) the settlement agreement, even though some had class members had objected.
A statement from Nicole Wong, associate general counsel at Google, says, “We’re pleased Judge Griffin has affirmed the settlement as appropriate and fair to advertisers. We look forward to continuing to manage invalid clicks effectively and provide our advertisers with an outstanding return on their investment.”
Here‘s some guidance from ClickZ columnist Kevin Lee on whether you should opt in or out.
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more