A few worthy items ClickZ didn’t get around to covering this week…
Mobile Phone Advertising is Focus of CTIA Conference: AdAge reports on a heavy advertising focus at the granddaddy of mobile technology events.
Plenty of handwringing about MySpace’s adjacency problem this week, most of it derived from a Monday WSJ story (registration req.) about advertiser discomfort with risquÃ© content. This is an age-old issue on the Web, and nowhere near being resolved.
Local online media buying service Centro has linked up with print media buying service Allied. From the release: “The strategic alliance will enable Allied’s clients in the motion picture industry and other entertainment categories to marry their local print and interactive media buys in any U.S. market through Centro’s technology and services.”
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more