What ClickZ’s editors are reading:
Internet GRP Notion Gains Momentum (comScore)
Aussie Publishers Mull Pulling Google Ad Spend (Sydney Morning Herald)
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more