The friend who forwarded this final entry into Adidas’ Adicolor viral campaign on YouTube wrote, “viral advertising that I can relate to in a way that doesn’t make me want to buy “product” at all.”
Yep. That about sums it up. Even if it is compelling enough to make you spend tons of time with the brand, you don’t feel as if you’re really spending any time at all with the brand. That doesn’t mean the films aren’t terribly compelling. But are they terribly compelling advertising, or is viral getting too soft?
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more