Looking to fine-tune your e-mail marketing program? (Or need a good excuse to head to a warmer climate and attend the NFL Pro Bowl too?)
Check out ClickZ’s full day training workshop on Monday, Feb. 1, in Miami Beach.
ClickZ Expert contributor Jeanne Jennings, an e-mail marketing consultant based in Washington, DC, and Tamara Gielen, an e-mail marketing coach from Belgium, are teaming up to provide tips for improving conversion rates, integrating social media with your e-mail strategy, and implementing the latest best practices in layout, copy, and design.
The workshop is being held in conjunction with the 2010 Email Evolution Conference, sponsored by the Email Experience Council and the DMA, from Feb. 1-3, at the same venue in Miami Beach.
It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' problems.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more