Google is the world’s top brand, U.K. consultant Millward Brown proclaimed in a study released Monday. The ranking is based on strength of the firm’s name and image rather than stock value or revenue generated by the brand. Does this metric remind anyone of the eyeball and mindshare measures of the Internet bubble? Google is a strong brand, but tops in the world ahead of Coke and Microsoft seems a stretch. BusinessWeek’s survey last year ranked Google number 24 on its top brand list. This ranking is based on the more sober net present value of earnings the brand is expected to generate in the year ended June 30, 2006.
Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands ... read more
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British ... read more