Paper Boy Delivers Pizza

PointRoll’s betting on the fact that it’s not just the IT guys who can be bribed with pizza. Marketers like the stuff, too.

A direct mail campaign for new local marketing offering Paper Boy will deliver a “beaten-up, empty, grease-stained pizza box” to 3,500 creative and media professionals, bearing the message, “Some things are better delivered locally.”

The campaign was created by Sharpe Partners.

Pizza box.jpg

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