Travel aggregator Kayak made a few changes to get noticed by hopeful travelers. It will add travel alerts that act like Google news alerts based on the travel criteria entered. If e-mail won’t cut it, KayakBot can be added to an AIM buddy list to chat with you about available deals.
Kayak is positioning itself to reach consumers in the most convenient ways. It moved its RSS sign-up to a more visible location on the site, though it could do more to make RSS more understandable by all but the savviest of Internet users — as the announcement categorizes RSS users.
To signify the company’s evolution to a meta-search 2.0 site, Kayak updated with a new logo.