Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensibly green products. As illustrated below, big box stores bought three of seven search ads spotted this morning on a Google query for “Earth Day.”
It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be ... read more
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search ... read more