Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com, aimed at improving the company’s image by giving it a human face. On the site, users will be able to pose questions to DaimlerChrysler Chairman Dieter Zetsche.
Ads across all media — interactive advertising includes AOL, MSN and Yahoo — will include the AskDrZ.com URL. It’s unlikely you’ll miss this campaign, as it’ll appear on network and cable TV; in mass-market magazines like People; in national and local newspapers; and on radio in the top 50 markets.
The effort launches in conjunction with an employee pricing summer sales program.
This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri integrations?
This week at Shift 2016, Andres Sosa, Executive Vice President of the online retailer TheOutnet.com, gave a talk on innovation and content-creation. It reminded ... read more