The wire services are reporting that Coca-Cola is eliminating its CMO position as part of management restructuring. Chuck Fruit, who had been CMO, will focus on “new media strategies, sports and entertainment marketing initiatives and key relationships” in a new position, which he’ll start next year.
Does “new media” include interactive? I suppose we’ll see in time. Coke has done some interesting things interactively lately, including the AKQA-designed Coke Zero site, and the MSN-hosted “The Scenario” for the Sprite brand.
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British ... read more
Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a mobile device and how the user will use it.