Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007.
That trend was noted by RetailEmail.Blogspot, which tracks the e-mail marketing campaigns of more than 100 large online retailers.
Tactics varied among retailers. Some such as Banana Republic donated a slice of sales to green charities; others such as OfficeMax promoted energy-efficient products, said Chad White, editor-at-large of the Email Experience Council and founder of RetailEmail.Blogspot.
Other retailers promoted green products in recent weeks, but didn’t specifically mention Earth Day. Among them: REI, whose e-mail discussed recycling’s merits.
Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy.
Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to something big.
Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. ... read more
Email marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, ... read more