Following deals with Idearc Media’s SuperPages.com and IAC/InterActiveCorp’s Citysearch, TurnHere (so far they’re still indie!) signed with AT&T subsidiary YellowPages.com. Like those other relationships, the agreement pairs YellowPages.com local advertisers with TurnHere’s network of videographers. In the case of this recent deal, TurnHere will produce videos about local and small businesses for the YP firm’s Video Profile product.
Yellow Book USA also began testing video products for advertisers last year. Many believe it will take middlemen like yellow pages publishers or other online local service providers to guide local business owners toward Web video and educate them about it.
Indeed, partnerships like the ones with TurnHere introduce the video production firm to small and local advertisers they may not be able to easily attract otherwise.
The local online video thing seems to be pretty happenin’. Local online video and TV ad firm SpotRunner just snapped up GlobeShooter, another firm offering access to a network of indie filmmakers, videographers, photographers and producers.
Considering how many directories firms and others serving small and local advertisers are banking on video ads and profiles, it’ll be interesting to see if this stuff really takes hold this year.