With all the supposed demand for video ad inventory, you’d think I wouldn’t be subjected to the same pre-roll ad over and over. The other night, though, we were watching outtake clips from The Office on NBC.com. First of all, the things last just a minute or two; still, in between each clip we were shown a spot. And not only that, it was the same damn spot. (I’m not being profane, I’m quoting Shakespeare.)
Even if I could tolerate Jessica Simpson, I’d rather not have to sit through an ad for her new flick “Employee of the Month” once, much less twice. Steve and I both lost patience before the third clip rolled, abandoning the site.
Not only does this makes for a crappy user experience, it has me second-guessing this pre-roll ad demand everybody’s talking about.
Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings, and YouTube released its monthly ... read more
Digital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video ... read more
When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is ... read more