Mobilizing China's Communist Party

Though certainly not the first to use mobile messaging to spread political ideas (or foment political movements), the Communist Party in China is using MMS to tout its 85th b'day celebration

commiemms.gifThough certainly not the first to use mobile messaging to
spread political ideas (or foment political movements), the Communist Party in China is using MMS to tout its 85th b’day celebration.

Textually.org writes of how the party has sent out mobile propaganda evidently including songs, lyrics, and a cute li’l anime of a wee gal in pigtails. Some lyrics: “Singing The East is Red, we get ourselves together and stand up, It’s spring time, we’re reforming and opening up, And we’re gonna get rich!”

I especially like the ironic bit about “reforming and opening up.” Consider the draft law being considered by the Chinese legislature that would fine news media up to $12,500 for publishing unauthorized reports on disease outbreaks, natural disasters, social uprisings, and other stuff that might make the government look bad. According to an International Herald Tribune report, China’s State Council vice minister of the legislative affairs “said at a news conference that the law should apply to all news organizations, including foreign newspapers, magazines and broadcast outlets that usually operate under different rules than local Chinese media.”

Then again, maybe it’s not as bad as it looks. New York Times columnist Nicholas Kristoff contends in a Toronto Star story that evading the Chinese censors isn’t that tough after all.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource