Calvin Klein unveils a bottle full of models in the middle of Times Square today.
With both the temperature and the humidity index spiking into the 90s, isn’t it nice to know those of us within walking distance of the spectacle who feel the need to see it can do so online, just as cooly and conveniently as anyone else? UPDATE: OK, so the event is live and photos are up. Who’s not livecasting the bottle? That would be the CK One Billboard site, folks. Nothing comes between me and my Calvins — except consumer-generated media.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more