Reuters reports that News Corp. Chairman and CEO Rupert Murdoch is predicting Internet revenue at the company will rise to nearly $500 million in fiscal year 2007. The company, best known in the Internet space for last year’s acquisition of MySpace for $580 million, is expected to bring in $350 million in Internet revenues in calendar year 2006. Not too shabby.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more