Hey Yahoo: Who's on First?

Following several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small production outfit BermanBraun, a company founded by ex-Yahoo Media Group head Lloyd Braun

yahoologonew.gifFollowing several recent departures from the Web publishing giant, Yahoo Media Group CFO Mike Weetman has left the firm to serve as COO for small production outfit BermanBraun, a company founded by ex-Yahoo Media Group head Lloyd Braun. Also this month Media Group exec Geraldine Martin-Coppola ditched Yahoo for a gig as head of interactive for BermanBraun.

According to AdWeek, Weetman will also serve as CFO and head of business development at his new digs.

Of course, all this comes as Yahoo, yet again, announced another deck shuffle. The latest one involves the introduction of a Global Partner Solutions division to handle ad formats and sizes, marketing and other ad related stuff, along with the departure of senior exec Greg Coleman. Yahoo Publisher Network head Hilary Schneider will lead the new division. She, too, has seen a change or two to her title since she started with the firm.

The fact that the company continues to switch up its lineup as senior staffers exit indicates it’s focused on change. Of course, to observers — and I’m sure people working within all these morphing departments — it’s becoming a little too reminiscent of that old Abbott and Costello bit.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource