Noteworthy from the past couple days…
Google, Skype, Apple among the most impactful brands of 2005. Results from BrandChannel’s Reader’s Choice Awards.
A Generation Serves Notice: It’s a Moving Target. Mainstream media brings us one of these stories per quarter it seems, all about the elusiveness of young people to marketers. As David Card notes, this one does a good job of describing the implications of media fragmentation in market research terms.
The Seattle Post-Intelligencer kills dayparting on its site. The move has only to do with content layout, but the thinking behind the decision certainly has ad implications. (via)
Big Film Festival Focuses on Small Screen. A Sundance panel on mobile distribution of films.
180solutions Spyware Practice Far From Perfect. The Center for Democracy & Technology complains to the FTC that the company has “deliberately and repeatedly” engaged in illegal and unethical spyware practices.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more