The end of the Gawker/Yahoo Experiment

Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing

Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing. Why? Not enough traffic, a mismatch in audiences, and maybe, just maybe, Gawker site Valleywag’s constant harping on Yahoo exec Lloyd Braun.

Coincidentally, Denton says the bottom-of-post Google AdSense text links, which the company has been testing on Gizmodo, are performing well enough to integrate further across the network.

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