A Seattle-based company called Pelago filed this week for a patent regarding pay-for-visit advertising based on visits to physical locations.” The patent covers a system that picks up various short-range wireless technologies like Bluetooth, ZigBee, RFID and other standards to track when a consumer enters a physical retail location after viewing an ad on a cell phone, computer, or other device. The patent also covers calls made in response to an advertisement.
The company Web site lists Kleiner Perkins Caufield & Byers, Trilogy Equity Partners, and Bezos Expeditions as investors. It’s reported Pelago raised $7.4 million.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more