“It’s a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor.” -Josh Quittner, Editor-at-Large, Time Inc.
“I’m over that.” -Chris Anderson, Editor-in-Chief, Wired magazine.
The two conversed for an hour at OMMA today, touching on new ad models, Google Chrome and social news sites like Digg.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more