Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes “overall communications strategy and marketing programs” to build brand equity and recognition.
Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal — Van the Bat, Pete the Possum or Trey the Owl — whose goal is to whisk various urban denizens around town at top speed.
TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more