Execs & Accounts for November 11, 2005

Green Mountain Coffee Roasters handed its advertising business to Young & Rubicam cross-channel boutique BrandBuzz. The assignment includes “overall communications strategy and marketing programs” to build brand equity and recognition.

Tribal DDB Dallas built a branded game for Mountain Dew energy drink MDX. The game, at BeNocturnal.com, lets players take on the identity of a cab driving nocturnal animal — Van the Bat, Pete the Possum or Trey the Owl — whose goal is to whisk various urban denizens around town at top speed.

TM Interactive launched a new site for Dallas-based diamond seller Mariloff. The Web presence includes a wish list, e-commerce functions and a diamond search tool that sorts by shape, color, clarity and carat.

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