Top 10 Search Terms in 10 Categories, December 2006

Below, the top 10 search terms by search volume. Data are provided by Hitwise.


Top 10 Search Terms by Category, Four Weeks Ending December 30, 2006 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.28 toyota 2.44
paypal.com 1.27 honda 2.25
people search 0.74 nissan 1.66
www.paypal.com 0.69 ford 1.57
white pages 0.57 dodge 1.04
mapquest 0.56 chevrolet 1.02
pay pal 0.46 bmw 0.82
experian 0.40 jeep 0.79
neteller 0.35 mazda 0.74
ups 0.34 suzuki 0.74
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
netflix 1.31 elf bowling 1.37
imdb 1.17 zappos 0.72
movies 0.77 free stuff 0.60
blockbuster 0.77 free samples 0.47
fandango 0.48 work from home 0.37
netflix.com 0.31 free 0.35
eragon 0.29 adwords 0.27
amc theaters 0.28 6k-finance.com 0.27
harry potter 0.25 bigclits 0.25
regal cinemas 0.24 free internet 0.24
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 1.87 lexapro 0.80
starbucks 1.36 herpes 0.65
omaha steaks 0.89 viagra 0.50
candystand 0.79 mytimetoquit.com 0.46
honey baked ham 0.79 zoloft 0.44
mcdonalds 0.70 phentermine 0.42
betty crocker 0.67 cymbalta 0.42
candystand.com 0.60 chantix 0.36
dominos pizza 0.57 pfizer 0.32
www.maxwellhouse.com 0.48 depression 0.30
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
xanga 0.81 cnn 2.45
myspace 0.65 msnbc 1.06
perez hilton 0.59 cnn.com 1.06
yahoo 360 0.53 britney spears 0.81
360 0.53 fox news 0.71
katie rees 0.40 news 0.63
britney spears crotch 0.39 bbc 0.63
xanga.com 0.34 bbc news 0.38
myspace.com 0.31 www.cnn.com 0.36
www.xanga.com 0.27 good morning america 0.31
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
consumer reports 0.16 hotels.com 0.39
coupons 0.13 hotels 0.38
shopzilla 0.10 holiday inn 0.27
froogle 0.10 disneyland 0.24
mycokerewards.com 0.07 disney world 0.23
gift ideas 0.07 las vegas 0.18
free stuff 0.07 motel 6 0.17
nintendo ds 0.07 best western 0.14
nintendo wii 0.06 walt disney world 0.14
pch.com 0.06 las vegas hotels 0.13
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View: Top 10 Search Terms by Category, Four Weeks Ending November 28, 2006

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.