Bits & Bytes for September 22, 2004

FindWhat rolls out local search implementation; DoubleClick divests interest in German ad network; Jupitermedia, Sun in media partnership.

FindWhat Rolls out Local Search Implementation

Search marketing firm FindWhat.com is rolling out a local search solution to its publisher distribution partners.

The software lets Web site publishers implement a two-box search system on their sites. One box is designed to receive a relevant keyword or keyword phrase, while users are meant to put geographic information into the second box. When search queries come in this format, FindWhat will only send advertisers’ ads that have a local identifier.

The implementation, designed to attract local advertisers to the FindWhat marketplace, follows the launch of the company’s other local initiative — pay-per-call pricing.

“FindWhat.com recognizes the market need for more local search options,” said Rick Szatkowski, SVP/GM of the network/private label division of FindWhat.com. “By equipping our distribution partners with the technical implementation to deliver local search capabilities for its users, and the inventory of ads to fill the local search queries, distribution partners are better able to satisfy their users’ growing thirst for local search results.”


DoubleClick Divests Interest in German Ad Network

In keeping with its technology-only strategy, DoubleClick has sold its 15 percent interest in German online ad network AdLINK Internet Media. United Internet, the majority shareholder of AdLINK, paid DoubleClick approximately $9.5 million, the company said.

“While we believe that AdLINK will continue to be successful, DoubleClick is focused on providing technology and data solutions to leading marketers and Web publishers,” said Kevin Ryan, CEO of DoubleClick. “As a result, it is no longer a strategic fit to own shares in an online advertising network.”

AdLINK will continue to use DoubleClick’s technology.


Jupitermedia, Sun in Media Partnership

Sun promoted its Network Computing Quarterly Systems release Webcast through an exclusive media partnership that had “thin ribbon” ads appearing on every page of the internet.com and EarthWeb.com networks.

Together, the networks comprise 105 different Web sites, all catering to a technologically savvy audience. The “thin ribbon” creative, located at the top of the Web pages, was previously used exclusively for house ads.

Internet.com and EarthWeb.com are sister networks to ClickZ, and share a parent company in Jupitermedia.


Port25 Releases New Version of E-Mail Gateway E-mail technology firm Port25 Solutions has released the newest version of its software product, PowerMTA.

The 3.0 version addresses issues like the prevention of email fraud, adoption of email authentication specifications, accreditation and reputation management, and monitoring of message delivery.


SageMetrics, NetRatings in European Partnership Web analytics firm SageMetrics Corporation has partnered with Internet audience measurement company NetRatings.

The companies have agreed to offer a SageMetrics Web analytics tool in Europe that will be branded as Nielsen//NetRatings Professional.

SageMetrics is an ASP that delivers information about site visitors, site navigation, online processes, purchasing patterns and campaign effectiveness. Clients include Philips, Virgin, Cox Communications, Tesco, Discovery.com and L’Oreal.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource