Fans Text to American Idol in Record Numbers
AT&T Wireless subscribers sent 13.5 million text messages in to American Idol during the show’s recently ended third season, marking an 80 percent lift in SMS volume since the last season. Messages included fan mail, sweepstakes entries, votes and trivia game interactions.
Trans-Atlantic Deal Brings Hit U.K. Apps West
m-Qube is in a deal with U.K. mobile entertainment player g8wave to deliver successful European applications to U.S. and Canadian subscribers. The relationship kicks off with the distribution of popular European mobile dating app txt2flrt, an anonymous text chat application, to North America.
“m-Qube offers… a single point through which to implement these programs across virtually all handset types, applications, and U.S. and Canadian carrier networks,” said Monte Burris, g8wave’s director of business development.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
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In this week’s #ClickZChat, we talked about location marketing, NFC, beacons, and their usefulness for marketers. I’ve pulled together as many stats relating to ... read more