Of 10 worldwide countries, only America and Switzerland lost active Internet users in the last month of 2008, according to Nielsen Online.
The remaining eight countries increased their population of active Internet users by a minimum of half a percentage point. Italy, which was down by as much as 1.16 percent in November, went up by 3.6 percent. That equates to 611,461 new active home Internet users for December. Other countries with full percentage-point gains include the United Kingdom (4.93 percent), Japan (2.93 percent), Germany (1.61 percent), and Spain (1.42 percent).
Nielsen Online uses a sampling methodology applied worldwide, which allows for data aggregation on a regional and global basis. Active Internet users are derived from the number of users who have logged on in the previous 30 days.
|Worldwide Active Internet Home Users, December 2008|
|Country||November 2008||December 2008||Growth (%)||Difference|
|Source: Nielsen Online, 2009|
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more