Top 50 Advertisers by Media Value in January 2009
Rankings of the top 50 Internet advertisers by media value in January 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, January 2009 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Scottrade: online | 35,143.0 | Fin |
| 2 | Target.com | 26,143.1 | Ret |
| 3 | MyGoods Store | 24,406.7 | Ret |
| 4 | TD Ameritrade: online | 20,646.2 | Fin |
| 5 | TD Ameritrade: consumer services | 19,260.2 | Fin |
| 6 | Netflix | 16,847.2 | M/E |
| 7 | Classmates.com | 15,422.3 | M/E |
| 8 | SquareTrade | 13,900.0 | Ret |
| 9 | Norwegian Cruise Line | 8,512.5 | T/H |
| 10 | FreeScore.com | 7,293.0 | Fin |
| 11 | Investopedia ULC | 7,034.7 | Misc |
| 12 | E-Trade Financial: consumer services | 6,822.2 | Fin |
| 13 | Sprint: wireless service | 6,728.8 | Tech |
| 14 | Lexapro | 6,555.3 | Tech |
| 15 | Scottrade Stock Brokerage: consumer services | 6,361.7 | Fin |
| 16 | Fidelity Brokerage Services: consumer services | 5,869.4 | Fin |
| 17 | Acura TL: passenger auto | 5,448.2 | Auto |
| 18 | Deepbox | 5,160.2 | Tech |
| 19 | University of Phoenix: online | 4,999.1 | Edu |
| 20 | FindTheRightSchool | 4,681.6 | Edu |
| 21 | Fisher Investments: consumer services | 4,458.0 | Fin |
| 22 | Ad Council | 3,998.6 | Misc |
| 23 | Holland America Line | 3,852.5 | T/H |
| 24 | Nissan Altima: passenger auto | 3,790.4 | Auto |
| 25 | Eisai Co. Ltd.: Aricept | 3,672.7 | H/F |
| 26 | Capital One: Orbitz Visa | 3,662.7 | Fin |
| 27 | AT&T: wireless service | 3,264.5 | Tech |
| 28 | Nutrisystem | 3,156.6 | H/F |
| 29 | Pfizer: Chantix | 3,077.5 | H/F |
| 30 | Wal-Mart | 3,054.8 | Ret |
| 31 | Sharp: Aquos | 3,010.0 | Ret |
| 32 | Quicken Loans: consumer services | 2,908.1 | Fin |
| 33 | LowerMyBills.com | 2,887.0 | Fin |
| 34 | Vendio Services | 2,780.0 | Tech |
| 35 | Citysearch.com: City Guides | 2,766.5 | M/E |
| 36 | IBM: business services | 2,749.0 | Tech |
| 37 | Degrees.info | 2,629.3 | Edu |
| 38 | Wendy’s | 2,569.2 | Ret |
| 39 | Bank of America: consumer checking | 2,421.0 | Fin |
| 40 | DreamWorks Pictures: “Hotel for Dogs” | 2,368.0 | M/E |
| 41 | State Farm Mutual Automobile Insurance | 2,223.4 | Fin |
| 42 | Ford Flex: crossover utility vehicle | 2,204.2 | Auto |
| 43 | EarnMyDegree.com | 2,163.8 | Edu |
| 44 | Kellogg’s: Apple Jacks | 2,110.3 | CPG |
| 45 | ShareBuilder.com | 2,014.2 | Fin |
| 46 | Popular Screensavers | 1,993.0 | Tech |
| 47 | Jewel Quest Mysteries | 1,876.9 | M/E |
| 48 | RateMarketplace.com | 1,846.4 | Fin |
| 49 | Intuit: TurboTax | 1,838.2 | Tech |
| 50 | Toyota Tundra: truck | 1,818.0 | Auto |
| GRAND TOTAL | $330,400 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in December 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
