Quattro Unfurls Self-Serve Mobile Ad Product
GetMobile platform grants advertisers and publishers easy access to mobile Web audience.
GetMobile platform grants advertisers and publishers easy access to mobile Web audience.
Quattro Wireless has launched a new product, GetMobile, to assist advertisers and publishers in reaching audiences on mobile handsets.
Media buyers can use the GetMobile dashboard to create and target ads by vertical, carrier, country, and certain phone capabilities. Depending on an advertiser’s needs, the system supports landing pages, click-to-call capabilities, e-mail address collection, extended product information and coupons. Marketers can also create multiple executions for the same campaign or target video ads to capable phones.
Advertisers can place ads on sites that use GetMobile’s system to convert Web content for mobile consumption. That process spiders participating sites and reformats their logos and navigation for mobile use. Publishers can then customize the converted sites using drag-and-drop features or upload new assets such as mobile-specific logos.
At launch, GetMobile’s audience segments include sports and entertainment, women, news and more segmented offerings for Hispanic, teen and other audiences.
“We provide a quick way to get on board, a way to use your existing assets, a way to get comfortable and get into this new world,” said Eswar Priyadarshan, CTO of Quattro Wireless.
Quattro’s not the first to attempt to ease the transition to mobile. Last spring iLoop Mobile unveiled a self-service campaign management product for advertisers. Other products from Millennial Media and Bango were made available around the same timeframe.
Quattro’s existing network of approximately 60 publishers includes the mobile presences for the NFL, Univision, CBS News, and Playboy. The firm has worked with brands such as Always, CoverGirl, Sony Pictures and Virgin Mobile.
ABI Research predicts global spending on mobile marketing will grow from an estimated $1.8 billion this year to $24 billion in 2013.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article