WiseAds New Media Inc. has launched an e-commerce advertising network to link branded e-commerce sites with targeted advertisers looking to reach qualified buyers.
WiseAds said it has already established partnerships with 15 e-tailing sites including BUY.com, Epinions.com, Fashionmall.com, uBid.com and PCFlowers.com.
“Our niche network offers advertisers the ability to more effectively reach an active buying audience,” said Evan Stein, co-founder and president of WiseAds.
“All of the sites within our network present advertisers with the opportunity to use the online ad dollars they spend to reach people who are comfortable purchasing products online.”
Initial advertisers include Compaq Factory Outlet, PETsMART.com, HealthQuick and ibeauty.com.
“In this critical retail season, we can reach people either at the point of purchase or in the frame of mind to complete a transaction,” said Jason Cohen, CEO and co-founder of WiseAds. “These consumers are buyers, not browsers.”