UK Sees Increase in Home Internet Use

The number of people in the UK using the Internet from home every month has risen by almost one-third over the past year, from 7.8 million in October of 1999 to 11 million in September of 2000, according to MMXI Europe.

The most popular Web sites in the UK are MSN.com, Yahoo.com, Freeserve.com, Microsoft.com, and Passport.com. Other strong players include Lycos, BBC, and AOL. Strong British brands include Lastminute, Freeserve, BBC, BT, Barclays, and British Airways.

Sports, entertainment, and travel continue to attract more visitors and reach greater proportions of the UK at home Internet audience. The most popular sports sites include Supergoals.com and Teamtalk.com. Popular entertainment sites include Virgin.net and Channel14.com. Top travel sites include Lastminute.com and British-Airways.com.

Overall, the amount of time people are spending online each month has increased from 4:17 (hours:minutes) in October 1999 to 5:47 in September 2000. Men continue to dominate use of the Internet in the UK, but women have been catching up over the last 12 months. Kids aged 2 to 17 are the fastest growing Internet users, showing an 89 percent rise in unique visitors, from 1,224,000 in January to 2,312,00 in September.


Top 10 Domains in UK
Home users, October 2000
Rank Domain Unique Visitors
(000)
Reach %
Sept. 2000 Oct. 2000
1. 1. MSN.com 5,350 42.7
2. 2. Yahoo.com 4,729 37.8
3. 3. Freeserve.com 3,995 31.9
4. 4. Microsoft.com 3,946 31.5
5. 5. Passport.com 3,158 25.2
6. 6. MSN.co.uk 3,017 24.1
7. 7. Yahoo.co.uk 2,783 22.2
10. 8. BBC.co.uk 2,170 17.3
8. 9. Lycos.com 2,139 17.1
14. 10. BTInternet.com 1,921 15.3
Source: MMXI Europe

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