Meebo Builds Ad Network Around Chat
Meebo tests new ad units that will be served into branded chat rooms on community and social networking sites.
Meebo tests new ad units that will be served into branded chat rooms on community and social networking sites.
Web-based instant messaging service meebo is building an ad network spanning chat rooms on a number of Web services partners, including Piczo, Revision3, Social Project, and Tagged.
Using an API (define), meebo partners and other publishers can embed IM-capable chat windows within their sites. Meebo will sell and serve ads in those windows and pay a 50 percent revenue share to its partners.
While the rooms are ready for visitors, meebo plans to spend the first quarter developing and testing various ad formats and ramping up its sales operation, according to VP of Business Martin Green. He said meebo is in talks with additional distribution partners and agencies.
Ads are targeted across the network by age, gender, interest, location, behavior, and registration information.
Rooms supported with the API will work in much the same way as rooms implemented last spring for blip.tv, CNET, NBC Universal, RockYou and Sugar Publishing. The difference is “those rooms were hand built,” Green said, adding meebo will continue custom integrations like those it’s already built for Showtime’s “Dexter” and a Kanye West album release party. The platform allows content owners to stream music, videos, games, and other applications within the embedded application. It also enables activities like “co-shopping.”
Demand for the API has been driven largely by community and social networking sites, Green said. But he added news sites and blogs have shown interest as well, and will be able to create new rooms programmatically, meaning a separate room for each story, if desired. “People will read the story and want to talk with each other,” said Green. He likened the ability to conduct an IM chat instead of post comments to “a conversation versus post-it notes.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article